The term “digital marketing” is a bit redundant these days. If you’re not marketing your company online, you’re almost not marketing it at all. Your customers are on the Internet multiple times a day, so if you’re not fighting for their attention, rest assured that your competitors are more than happy to do so.
Unfortunately, digital marketing can prove to be a real challenge for most companies. It’s easy to see why. For example, your staff probably has enough to focus on with their normal day-to-day operations. Adding a priority to their plate – especially something as involved as digital marketing – just isn’t realistic for most businesses.